About the Author

I , Annica Strahner am currently working as Senior IR consultant at the Swedish PR and Communications firm Springtime. I have a special interest in how social media is changing the financial communication, creating both opportunities as well as challenges for IROs.

I am a monthly columnist at CFO World and contributor to IR Web Report, an IR-blog with more than 10 000 monthly readers. I am also a well-known speaker in the fields of Nordic Investor Relations practice.

Prior to joining Springtime in May 2011, I ran my own IR-firm, Sculptor IR, focusing on IR, social media and perception studies. I have also been Project Manager at Regi, with overall responsibility for the IR Nordic Markets survey.

My blog IR Insights is about trends and challenges for Scandinavian IR professionals, providing insights on how to use social media, corporate blogs and on-line communication to reach out to investors in a changing media landscape.

Everything I post here is my personal opinion, and does not represent the views of my employer.

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