Yesterday I attended the Finnish IR associations Annual Meeting (FIRS) and presented Sculptor IR’s and Box IR’s mapping of ”IR and Social Media in the Nordics”.
In June last year, at the Nordic IR conference (NIRC 2009) in Helsinki, Andrew Thomas from Communicate Magazine asked the audience if they used social media for IR, none of the 150 IR professionals present raised their hand. The fact that 25 Finnish IROs attended yesterday’s presentation in Helsinki certainly indicate that IR professional’s attitude towards social media is changing.
Finnish companies have always been in the forefront when it comes to integrating and embracing new technologies for communication. Finnish corporate websites have always been top ranked in H&H’s Webranking, there are also several Finnish companies included in Annual Reports on Annual Reports global top 300 ranking: Neste Oil (23), Wärtsilä (29), Fortum (33),Stora Enso (38), Metso (46).
Therefore it is no surprise that Finnish companies also are the most frequent users of social media platforms in the Nordic region. Even if the number of companies that use new media for investor relations are quite a few.
Several of the IR professionals present could see the benefits, even if they still consider new media channels dangerous in the sense that you no longer are in control of the information. But as stated in my presentation, the risks exist whether or not if your company are active in social media platforms.
Look forward to interesting discussions on Sculptor IR’s and Box IR’s breakfast seminar with Swedish IROs June 8 where Aktiespararna, Nordnet and SSAB will share their experiences of using social media for investor relations and B2B communication.
Invitation and registration to the breakfast seminar (in Swedish)