A winding maze of regulations? Social media and IR in the Nordics – Part 2

When discussing IR and social media with Nordic IROs, they blame the maze of regulations and legal issues as the main reasons to why they not are implementing social media programs or corporate blogs.

Instead of seeing a maze of regulations, I see the legal requirements as a GPS-function that sets the direction for embracing a proactive and interactive dialogue with your investors and analysts.

Social media as Twitter, Facebook and YouTube are third party service providers. The consensus among the social media pioneers in IR is that you should continue to publish information in your traditional news distribution channels. Then you will use the social media channels as a complement, for example tweeting the earnings call announcements, linking to a release on your website.

A survey done by Q4 Web Systems in 2009, studying 80 companies use of Twitter, stated that seven out of ten companies (68 %) provided a link to their earnings release.

Dell has been early adopters of social media channels and is as of today one of few companies that have a corporate blog, dedicated to the company’s investor relations’ disclosures.

The main challenge by having a social media program for investor relations is not the maze of regulations. It remains the same as for other channels. As noted by Serena Erlich, EVP for Social Media at US-based Startuparmy :

– “To date no public company (US) has been investigated by SEC for their involvement with traditional social media sites, although several companies have modified their conduct. “

Instead, I would say that the real challenge is to set up a social media policy and strategy and how you measure the success. What is your goal by communicating trough interactive media? Attracting new investors and financial media or just using social media channels as additional information providers?

Advertisements

About irinsights

Senior consultant at PR and Communications firm Springtime in Stockholm, Sweden. Focus on IR, social media & perception studies. Blog about trends and challenges for Scandinavian IR professionals, providing insights on how to use social media, corporate blogs and on-line communication to reach out to investors in a changing media landscape. Everything I post here is my personal opinion, and does not represent the views of my employer.
This entry was posted in IR and Social Media and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to A winding maze of regulations? Social media and IR in the Nordics – Part 2

  1. Pingback: Tweets that mention A winding maze of regulations? Social media and IR in the Nordics – Part 2 -- Topsy.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s