A majority (85 %) of the OMX Nordic 40 companies use IR video as webcasts regularly. In the Nordic Region, the trend with IR video started with Cybercom’s video version of their annual report a couple of years ago.
Today webcasts are common practice for a majority of the Nordic large cap companies. For Swedish small and mid cap companies, Stock On TV has arisen as a cost effective alternative offering short CEO interviews.
There is large variety in the quality of the webcasts and there is no standard way of finding them. But Helsinki-listed Metso are one example of Best practice offering a separate webcast of the Q&A session.
Mosaid takes the use of IR video beyond state of the art, offering everything from major press releases, industry news and strategy presentations in a video format.
Mosaid’s IR director Michael Salter states that as a small cap company the management has limited time to reach out to the investor community. The Investor Channel is a new way for the company to provide “face-to-face contact”
Mosaid’s IR channel is a fresh and new way of presenting investor news and building corporate reputation.
Which Nordic company will be the first one to offer a Nordic version of the Investor Channel?